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VCU-RRTC National Business-to-Business Marketing Initiative


Virginia Commonwealth University’s Rehabilitation Research & Training Center on Workplace Supports (VCU-RRTC) will partner with businesses to design and implement a Business-to-Business Marketing Initiative.


Tom Donohue, President and CEO of the U.S. Chamber of Commerce, has affirmed the need for businesses to share with other businesses the positive examples of hiring people with disabilities.  The more success stories shared from a business to business perspective the more likely individuals with disabilities will be recognized as a valuable business resource.  The VCU-RRTC will bring a number of business partners “to the table” who will be instrumental in implementing this new marketing initiative.  Business  partners will include:  U.S. Chamber of Commerce Center for Workforce Preparation; SunTrust Bank; MANPOWER, Inc.; and VCU-RRTC’s Business Roundtable which is listed.


VCU-RRTC will work closely with business collaborators who will assist in building  important networks of information dissemination.  These contacts will ensure that the information generated will actually reach employers and businesses who need and can benefit from information on  the business reasons for hiring individuals with disabilities. 


VCU-RRTC will collaborate with U.S. Office of Special Education and Rehabilitation Services (OSERS) and our business partners to deliver a national marketing initiative to facilitate the employment of people with disabilities.  This initiative will take a multi-faceted approach disseminating information and linking businesses with the business case examples for the hiring and advancement of people with disabilities.

Read our brochure to find out more:  pdf  |  text

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