Safeway - Northwest Divisional
Headquarters
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Targeted
Community Outreach
Safeway Stores were
started by M. B. Scaggs in 1915. By 1926, 428 stores were developed
across 10 states and today the company has 1,700 in both the United
States and Canada. The company has a strong altruistic spirit and
in 2002 Safeway donated $100 million in cash/merchandise value to
needy community partners. Since 1985, $65 million was donated to
the needs of those individuals with disabilities. |
The Northwest Divisional Office, located
in Bellevue, Washington provides for the diverse needs of 23,000
employees across 197 stores in Washington, Alaska, Montana and Idaho.
It is the third largest employer in the state of Washington, the largest
in Alaska, and ranks in the top 10 in Montana. It is also one of the
largest union involved company in the country, with union members being
represented in all departments. The company also runs a large
distribution center in order to route grocery goods to their stores.
Personnel Interviewed
Cherie Myers, Northwest
Division, Director of Public Relations/Government Affairs; Christine
Miller, Northwest Division, Employment Specialist; Steve Mooers, Store
Manager, Safeway, Tacoma; and Scott Wahl, Store Manager, Safeway,
Bellevue Kingsgate
Innovative
Disability Outreach Activity
In reviewing progress
the company has made in terms of effective hiring of individuals with
disabilities, Ms. Myers describes the "movement" as initially a
“bottom-up” effort led by specific store managers. Twenty years ago,
while meeting with a new store manager she was introduced to a new
bakery employee with Down Syndrome who had became an excellent employee
with an outstanding safety record. Upon hearing this, the current
President began reinforcing similar hiring efforts being made throughout
the company. Mr. Robert Deems, who moved from Oregon to become Manager
of Retail Operations, further pushed the outreach effort to hire
individuals with disabilities. Today, President Greg Sparks continues
to underscore community outreach efforts to increase the employment of
people with disabilities.
Ms. Myers says, "It is
all about having a diverse workforce reflecting our clientele - this
type of effort should have become prevalent and popular a long time
ago." The company has truly diversified in its hiring effort and has
more than a hundred employees with disabilities. The company has hired
qualified individuals with a variety of disabilities to include
psychiatric disabilities, blindness deafness, cognitive disabilities,
cerebral palsy, cystic fibrosis, and multiple sclerosis. Examples of
positions include checker, maintenance worker, demonstrator, deli and
bakery worker, and butcher assistant. The company has been very open to
supported employment which supplies a job coach for new employees with
significant disabilities. All stores and have worked effectively with
Easter Seals, Goodwill, Washington Vocational Services, State Vocational
Rehabilitation, Lighthouse for the Blind, Vadis Northwest, and other
community rehabilitation service providers.
Ronald Brown, works 14
hours a week using tactile signing by his job coach (touch through his
hands) to sequence tasks he must accomplish at his job. He bales boxes,
empties trash, cleans surfaces in the break room, and helps other
co-workers as needed. Although requiring support within the community
on a 24 hour basis, he is independent in paying his own bills, taxes,
and getting involved in community activities.
James O'Neal, has some
severe facial disfigurement caused by neurofibromatosis. He has
progressed from courtesy clerk to helper clerk, customer service clerk,
and checker in less than three years. Scott Wahl, the manager who hired
Jim, stated that “he had been a customer who I got to know as people
friendly, you just felt good being around him. Reviewing his past work
history he only had two sick days in 18 years on his prior job. After
hiring Jim, he became my “go-to” person, I used him everywhere and he's
had no absences in three years." Jim is close to earning $16.85 per
hour, with overtime additional and a highly valued employee.
Patrick Spraw and Todd
Harris, who both use a wheelchair, work as courtesy clerks, with
Patrick also functioning as a greeter and in customer service. They
truly enjoy the customers and the customers "want to know where they are
if they are not at work" says store manager, Steve Mooers. These two
individuals each work 20 hours a week. Other employees with cerebral
palsy and multiple sclerosis work at this store as courtesy clerks and
checkers. The checkstands at this store and others has been
lowered/modified to accommodate those with physical disabilities.
The company targets
much of its community charitable giving based upon the disabilities
prevalent within their own workforce. Ms. Myers notes that the
employees with disabilities that she profiled in this paper are simply
the ones the division headquarters are aware of. She believes the
majority of hires with disabilities have still not come to divisional
attention. Ms. Myers, through her magazine Safeway Checkout, cyclically
highlights stories of success and triumph over adversity by employees
with disabilities throughout the Northwest division. This effort not
only recognizes achievements of the employee with a disability and
responsive store management, but also highlights some of the concerns
these individuals have for reasonable accommodation as a point of
awareness. It is not unusual for a non-profit disability related
organization to receive more than $40,000 in a given month based upon
Northwest Safeways’ finding outreach in its behalf.
"It is all about having a
diverse workforce reflecting our clientele - this type of effort
should have become prevalent and popular a long time ago." --
Cheri Meyers
Unique Best Practices
There are a number of
practices the Safeway stores perform that are truly outstanding and
deserve recognition.
- This is a
"bottom-up" and a "top-down" effort by store management and divisional
administration. This includes the underscoring of this "inclusivity"
effort by division presidents and other administrators. Ms. Myers'
effort to feature exemplary hiring practices in her Checkout magazine
and integrate this work with the promotion of tangible financial
donations to individual disability groups illustrates this.
- Store managers have
been responsive to any number of rehabilitation agencies or people
with disabilities that have approached them. In a number of cases,
they have not shied away from the more difficult placement efforts and
the inclusion of rehabilitation support personnel, to include trainers
on the job site, during high visibility portions of the day.
- Safeway's Northwest
Division has received numerous awards in relation to hiring policies
of the disabled to include those of the Governor's Committee on
Employment of Those With Disability, and regional Goodwill Industries,
etc.
For information
regarding this Case Study contact:
Christine Miller
christine.miller1@safeway.com
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