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Disability and Employment - Vocational Rehabilitation: Where Partners Create Careers - Strategies provided on the following topic:

Strategy:  Partnering for Success: The Reverse Funnel Approach

Presenters: Dana M. Rosanelli, Director of Business Development, Virginia Department of Rehabilitative Services; Katherine McCary, Vice President of ACT Program Virginia Business Leadership Networks – SunTrust Bank; Millie Hewett, District Manager, Manpower, Inc.

Contact: 8004 Franklin Farms Drive, Richmond, VA 23229
Phone: (804) 662 7069
Fax: (804) 662 7696
rosanedm@drs.state.va.us
Facilitator: Marian Fuller

The temporary staffing industry provides a vital link to permanent, full-time employment for people with disabilities. Today, many businesses are using temporary staffing agencies, such as Manpower for their hiring needs. A staffing agency provides the business with a low cost method of hiring, low risk and the ability to quickly add staff. There are also many advantages for people with disabilities can gain experience doing a variety of jobs and working for different employers. They can also try out different jobs at the same employer and decide if this is really the type of work they want to do. Also, statistically many temporary positions turn into permanent employment.

Manpower’s approach to employment is described as a “reverse funnel”. The traditional process of matching a worker to a job is akin to placing many candidates in the large end of a funnel until one emerges as the best match for the job. Manpower’s reverse funnel approach means that each individual worker enters the small funnel, completes Manpower’s skills assessment and training processes, then emerges with the ability to perform and be considered for many jobs. The reverse funnel screens individuals into a variety of job opportunities, rather than screening out multiple applicants for a single job. Manpower, based in Milwaukee, Wisconsin, annually puts more than 2 million people to work throughout the world.

Also, Manpower, takes extra steps to ensure the comfort of applicants with disabilities.

When they know applicants have disabilities, interviews are arranged with the staffing specialist before any skill assessments are completed. This lets the staffing specialist establish rapport so that the applicants can communicate any concerns or accommodations they may need. Some of the accommodations readily available in Manpower’s Richmond area offices include zoom-screen technology and screen reader software to evaluate and train applicants with vision impairments, sign language translators to communicate with applicants who are hearing impaired; and telecommunications devices for the deaf. Manpower is always looking for applicants who can meet their customer skill needs and an increasing number are drawn from the population of people with disabilities. Their entire worker intake process, from interview to skills testing and training, is designed to identify what people can do or can be trained to do, and not, what they can’t do.

In Virginia, Manpower and SunTrust Bank share a commitment to including more people with disabilities in the work force. One of the world’s largest staffing services and on of the Nations largest commercial banks sees employing people with disabilities as not just the right thing to do but also the smart thing to do. Manpower and SunTrust Bank share the goal of bringing diverse talent, including people with disabilities into the workforce. When Manpower, who has provided staffing services to SunTrust Bank in the Richmond, Virginia area for two decades, wanted to reach out to the untapped population of people with disabilities, they turned to the Virginia Department of Rehabilitative Services (DRS). Through DR’S Business Services Program, Business Development Managers provide a variety of services that assist both Manpower and SunTrust to create a diverse workforce. The Business Development Managers act as the one point of contact for the business. They share information and coordinate services between the business workforce development professionals, counselors, rehabilitation engineers, evaluators, and other vocational rehabilitation staff. Businesses benefit from working with the Business Development Managers in that it assures access to candidates across programs and localities, while at the same time, streamlines the process and time commitment for the employer. These two companies have found the key to reaching their hiring goals and achieving success in a strong partnership with DRS.

Next Strategy : Transitional Employment: How Local Partners Can All Benefit

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